CONCEPT DEVELOPMENT
Defining the central idea, principles and direction that guide a project across disciplines and scales.
- PRIMARY
- SD / BI / CD
- TERRITORY
- FRAMEWORK
- OUTPUT
- POSITION / DIRECTION
RESEARCH + CONTEXT
Reading cultural, spatial and material contexts to identify the conditions, references and opportunities particular to each project.
- PRIMARY
- SD / BI / CD
- TERRITORY
- CONTEXT
- OUTPUT
- RESEARCH / CONTEXT
SPACE PLANNING
Organizing space through proportion, circulation, adjacencies and use to support both function and everyday rituals.
- PRIMARY
- SD
- TERRITORY
- SPACE
- OUTPUT
- PLANS / STUDIES
INTERIOR ARCHITECTURE
Developing spatial interventions, architectural elements and details that shape how an interior is inhabited and experienced.
- PRIMARY
- SD
- RELATED
- BI / CD
- TERRITORY
- SPACE
MATERIAL + FINISH DIRECTION
Building a material language through texture, color, finish and their relationships to light, use and time.
- PRIMARY
- SD / CD
- RELATED
- BI
- TERRITORY
- ATMOSPHERE
CUSTOM ELEMENTS
Designing bespoke furniture, fixtures, built-ins and spatial elements as integral parts of the wider project.
- PRIMARY
- SD / CD
- RELATED
- BI
- TERRITORY
- OBJECT
BRAND STRATEGY
Establishing the positioning, character and principles that give an identity coherence and direction.
- PRIMARY
- BI / CD
- RELATED
- SD
- TERRITORY
- POSITION
NAMING + LANGUAGE
Developing names, verbal territories and language that articulate the character and position of a project or brand.
- PRIMARY
- BI
- RELATED
- CD
- TERRITORY
- LANGUAGE
VISUAL IDENTITY
Translating a project’s character into a distinct visual language across typography, color, image and graphic elements.
- PRIMARY
- BI / CD
- RELATED
- SD
- TERRITORY
- IDENTITY
IDENTITY SYSTEMS
Building flexible systems of visual rules and components that allow an identity to remain coherent across contexts.
- PRIMARY
- BI / CD
- RELATED
- SD
- TERRITORY
- SYSTEM
ENVIRONMENTAL IDENTITY
Extending identity into physical space through signage, graphics, materials, objects and spatial interventions.
- PRIMARY
- SD / BI
- RELATED
- CD
- TERRITORY
- SPACE / IDENTITY
PRINT + DIGITAL APPLICATIONS
Translating identity systems into physical and digital formats, from printed matter to web and communication touchpoints.
- PRIMARY
- BI / CD
- TERRITORY
- COMMUNICATION
- OUTPUT
- PRINT / DIGITAL APPLICATIONS
CREATIVE DIRECTION
Establishing and maintaining a coherent creative direction across space, identity, image, objects and communication.
- PRIMARY
- BI / CD
- RELATED
- SD
- TERRITORY
- DIRECTION
ART DIRECTION
Directing the visual expression of a project through composition, styling, image-making and the coordination of creative collaborators.
- PRIMARY
- BI / CD
- RELATED
- SD
- TERRITORY
- IMAGE
IMAGE DIRECTION
Defining how a project is represented through photography, moving image and other forms of visual documentation.
- PRIMARY
- CD
- RELATED
- BI
- TERRITORY
- IMAGE
EXPERIENCE DIRECTION
Shaping the sensory and temporal qualities of an experience through space, material, light, sound, objects and sequence.
- PRIMARY
- SD / CD
- RELATED
- BI
- TERRITORY
- ATMOSPHERE
CAMPAIGN DIRECTION
Developing the concept and visual direction for campaigns, launches and moments of communication.
- PRIMARY
- BI / CD
- TERRITORY
- COMMUNICATION
- OUTPUT
- CAMPAIGN
COLLABORATIONS
Working with artists, makers, architects, designers and other disciplines to extend a project beyond a singular field of practice.
- PRIMARY
- SD / BI / CD
- TERRITORY
- OPEN FIELD
- OUTPUT
- VARIABLE